Australian Owned Brand
OptiChoice is an Australian-owned eye care Brand with a growing range for everyday eye comfort. Each product is thoughtfully made to help you look after your eyes, wherever your day takes you.
Explore our eye care range
Lubricating 2 mg/mL Lubricating 4 mg/mL Allergy Relief (Ketotifen)
Why Eye Care Matters
Your eyes are a part of how you experience the world every day. Everyday factors can affect how they feel. Good eye care starts with simple daily habits, regular optometrist check-ups and the right eye health care products for your needs.
Find the Right Eye Care for How Your Eyes Feel
Every pair of eyes is different. Explore OptiChoice eye care range, designed to support your everyday needs. Available at select pharmacies & stocking optometrists.
OptiChoice Eye Care Range
Explore our range of eye care products
Longer-lasting relief for severe or persistent dryness
Available Only with Stocking Optometrists
4mg/mL
sodium hyaluronate
Fast-acting relief from itchy, allergic or swollen eyes.
Ketotifen
250 µg/mL
(as fumarate)
Why Choose OptiChoice?
Everyday Eye Care
A growing range of eye health products to support comfortable eyes at home, at work and on the go.
Gentle by Design
Carefully designed formulations with selected ingredients, made for comfortable everyday use.
Easy to Find
Available at leading pharmacies and stocking optometrists across Australia, so quality eye care is always close by.
Get Effective Eye Care With OptiChoice
Latest Blogs
Educational articles, practical tips and guides to help you better understand your eyes and look after your everyday eye health.
Frequently Asked Questions
Find clear answers to some of the most common questions about everyday eye care.
Dry eye disease is a chronic condition that is medically diagnosed when the eyes are unable to maintain a healthy, stable tear film. This may be due to reduced tear production, increased tear evaporation, or changes in tear quality.
A healthy tear film is made up of multiple layers and is produced by different glands around the eye. It plays an essential role in keeping the ocular surface comfortable, protected, and vision clear. When this balance is disrupted, symptoms such as irritation, fluctuating vision, and discomfort can occur.
Dry eye is a long-term condition, but with appropriate management and guidance from an eye-care professional, symptoms can usually be well controlled.
If you are experiencing ongoing symptoms of dry eye, it is recommended that you consult an optometrist or ophthalmologist. Dry eye can have multiple contributing factors, and a comprehensive eye examination is important to determine the underlying causes and guide an appropriate management plan.
OptiChoice 2 mg/mL lubricating eye drops are designed to support tear-film comfort and stability. Key features include:
- Relief from dry eye symptoms
- Suitable for use with contact lenses
- Sterile and phosphate-free formulation
- 100% preservative-free
- Carefully selected ingredients for ocular comfort
- Suitable for mild to moderate dry eye symptoms
Yes. OptiChoice lubricating eye drops are suitable for use with contact lenses and can help improve comfort during lens wear.
OptiChoice Ketotifen Eye Drops are used for the short-term relief of itchy or swollen eyes caused by seasonal allergic conjunctivitis. They start working within minutes and can last up to 12 hours.
OptiChoice Ketotifen Eye Drops are a Pharmacy Medicine, available in-store at TerryWhite Chemmart and Blooms The Chemist. They are not sold online.
The OptiChoice Self-Warming Eye Mask is a self-heating mask that gives gentle, soothing warmth to the eyelid area. It warms up on its own once opened, with no microwave or power needed, so it’s easy to use at home or on the go.
Open the pouch, unfold the mask and place it over your closed eyes for about 10 to 15 minutes. Remove contact lenses before use. Do not use it on broken or irritated skin, and always follow the directions on the pack.